German Koelnmesse will become co-organizer of Colombia’s Feria Mueble & Madera (M&M), which was recently acquired by the country’s largest trade fair organizer, Corferias.
Feria Mueble & Madera (M&M) takes place in Bogotá and is the top fair for the furniture and wood working industry in Colombia and its area of influence: the Andean Region, Central America and the Caribbean. From 2018, Koelnmesse will become co-organizer of the trade fair that is held every two years and celebrates its 14th edition from March 6 to 9, 2018 on the pavilions of Corferias.
With this move, Koelnmesse is expanding its portfolio with another cooperation with Corferias Bogotá - this time in the area of furniture production, interior design and wood processing. “Feria Mueble & Madera is our third joint venture in Colombia. This means that from 2018, we will be excellently represented with a regional trade event in another highly attractive market and in the area of competence of furniture production and interior design,” explains Gerald Böse, Chairman of the Board of Management at Koelnmesse.
Feria M&M has undergone a particularly successful development in the past years, recording in the 2016 edition a total of 231 exhibitors and 12,300 visitors. The cooperation between Koelnmesse and Corferias aims to further develop the trade fair format and expand it, thereby further increasing the number of international exhibitors and national pavilions at Feria M&M. “With our many years of experience and our wide-ranging expertise in organizing leading trade fairs as well as our proximity to the key industry players in this segment, we will positively drive the development of Feria Mueble & Madera," says Gerald Böse. "This also affirms us in the task given to us by the Federal Ministry of Economics to conduct the German joint participation stand.”
Together with Corferias, Koelnmesse is offering interested companies attractive starting conditions. This includes inexpensive stand packages or an appearance within the scope of international pavilions. “With Feria M&M, we are consistently further developing our strategy of competently accompanying and supporting our customers as a global trade fair service provider in their respective target markets,” says Denis Steker, Division Manager International at Koelnmesse.